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Best eBook Deals & Download PDF Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.

Author
Judith W. Kincaid
Publisher
Prentice Hall
Date of release
Pages
512
ISBN
9780130352118
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
67

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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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